Patrick Schwarzenegger's Anti-Bullying PSA
August 16, 2012
Patrick Schwarzenegger is only 18 years old, but he's already following in his famous father's footsteps in the acting profession. One of his latest projects is a public service announcement to promote Lady Gaga's Born This Way Foundation and ET went behind the scenes of his photo shoot.
"The overall campaign is like a movement to spread kindness," Patrick said during a break from shooting. He also said the campaign comes at the right time -- with kids returning to school in a process that can be nerve wracking and scary -- and described the PSA's message as "promoting bravery and acceptance."
Gaga's Born This Way Foundation has teamed up with Office Depot's Back-to-School Kindness Campaign -- allowing students to purchase gift cards, post-it notes, bracelets and other items containing positive messages. Office Depot gave $1 million to the Born This Way Foundation and is also donating 25 percent of sales from campaign-related products.
Patrick said he was excited to get involved in the campaign with Lady Gaga, whom he admires for her anti-bullying efforts. "She was bullied and obviously some people were cruel and mean to her when she was growing up. But I think the world and society accepted who she was. And now her level of fame and success shows other kids that they can really be who they are."