Gillette is conducting a social experiment to settle the debate over what's more kissable -- stubble or shaven -- and the conversation is drawing attention from celebrities like Twilight star Nikki Reed.
For Nikki, who is married to bearded rocker Paul McDonald, the guy should commit one way or the other.
"I like to go for either totally clean shaven or a real full-on beard," said Nikki, who helped launched Gillette's Kiss & Tell tour in New York City. "I think stubble kind of kills the kiss."
Singer Keri Hilson, who joined the tour in Los Angeles, had this to say: "I think we're going to find that most women today prefer a smoothly shaven face."
We'll be announcing the results on Valentine's Day from Gillette's Kiss & Tell event in NYC. CLICK HERE to cast your vote.