How Olympians Turn Gold Into Green

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Americans Charlie White and Meryl Davis won the first-ever U.S. gold in Olympic ice dancing on Monday, and today Fox Business Network reporter Sandra Smith is dishing on how the athletes can turn their medal into moolah.

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"It's all about the endorsement deals," said Smith, who considers White and Davis to be "extremely marketable." "It means commercials, book deals -- it could mean a lot of things."

Snow boarder Sage Kotsenburg and hockey player T.J. Oshie could also cash big checks from advertisers.

"These Olympic gold medals turn into a lot of green," said Smith. "Scott Hamilton's made about $30 million since winning his Olympic gold medal. Kristie Yamaguchi and Brian Boitano have each made about $18 million."

Winning gold can also propel athletes into a new career. Watch the video to see how ET helped turn an Olympic skater's broadcasting dreams into a reality.