Kristin Stewart, Lady Gaga and Orlando Bloom were just some of the stars who were not in attendance at Sunday’s MTV Video Music Awards, but they still provided one of the night’s more memorable moments.
The trio appeared in a Truth campaign ad masterminded by the American Legacy Foundation, filled with paparazzi photos of celebs smoking cigarettes and suggesting that each of them played a part in marketing tobacco to consumers. Chris Brown, Rihanna, Zayne Malik, Lana Del Rey, Emma Roberts, Lindsay Lohan and Robert Pattinson were among the other stars put on blast in the ad – each of them dubbed an “Unpaid Tobacco Spokesperson.”
The 30-second spot played during the VMAs commercial breaks on Sunday. It closed out with #FinishIt, allowing viewers to continue to conversation on social media. Through its Twitter account, Truth has issued a call to action for multiple celebs to quit smoking (or to at least quit doing it in public).
According to the American Legacy Foundation, its goal is to reduce teen smoking from 9 percent to zero.
What do you think of the ad? Will it encourage stars to give up cigarettes?