We're behind the scenes with cover girl Jessica Biel and her really hot brother Justin.
The two are featured in the debut of Yahoo Style -- Joe Zee's real-time web page in magazine format.
As the former creative director of Elle, Zee explained the major difference in going from print to digital.
"As a print editor we could only sort of distill something that we saw, three, four, five months in advance," said Joe. "Today I get to react to it immediately."
And the benefits reach beyond his own company.
"Digital for sure -- and definitely social media has changed fashion and made it much more democratic," said Zee. "I think it's allowed everyone to have a voice in this conversation."