In a new Nestle Fitness campaign, Eloise Oliver puts a hidden camera in her bra and flaunts her assets with an unzipped hoodie. For one day, she captures the stares, the smiles and the judgment from over 30 strangers.
All in the name of October's Breast Cancer Awareness month, the viral campaign has over a million views on YouTube.
The video reminds women to check their breasts regularly saying, "Your breasts are checked out every day. So, when was the last time you checked your own?
In a behind-the-scenes look at making of the video, it's revealed that the bra has an on and off switch, and Oliver talks about how she got used to the idea of people checking her out.
She says, "It took me a little while to get used to it, but after a while I think I mastered angling slightly my boobs towards people."
In an inspiring message, she reminds everyone why she did the video, "It's so important for everyone whether you be male or female to make sure that your breasts are checked."
Anne Hathaway got emotional raising cancer awareness last year. Watch the video below to see.