Comedienne Sarah Silverman and Craig Robinson (The Office) are among those who will perform at the 3rd Annual L.A. Hilarity for Charity show on October 17 to benefit the Alzheimer's Association.
Rogen hosts the event, sponsored by Genworth, with his wife Lauren Miller. The couple launched the event after a personal experience with Alzheimer's.
"My wife Lauren [Miller]'s mother was diagnosed with early-onset Alzheimer's when she was in her early 50s," said Rogen. "Out of a sense of desperation -- and wanting to feel like we were doing something -- we, along with some friends, started Hilarity for Charity, a comedy variety show."
Rogen went on to applaud his wife for putting on a brave face amid her mother's battle.
"The fact that Lauren has embraced everything that goes along with the disease and is sharing her story? It's incredible," said Rogen. "She's been forced to delve into a part of her life that is inherently very unhappy."
According to their website HilarityForCharity.org, this year they were able to start "a nationwide program that encourages and supports college programs to throw their very own Hilarity for Charity events." As a whole, the organization has raised $1.5 million for its cause.
"Ultimately the hope is to discover a cure," said Rogen. "But in the meantime we're focusing on more tangible goals and have started a program to get scholarships for in-home care for people with Alzheimer's. I just hope that we're able to capture the attention of more young people and get the disease the type of funding it deserves."
Click here to donate. And check out the video below to see Rogen get interviewed by his Neighbors co-star Jerrod Carmichael.