Like so many mothers-to be, Canadian supermodel Coco Rocha used Instagram to announce her pregnancy.
However, her announcement was anything but typical.
Rocha dons a nude bodysuit and in a full 360 degree spin video, she looks serious and pale. The video has music that you'd expect from a wind-up doll. The announcement comes at the end when the focus is on her stomach.
The 26-year-old is expecting her baby with her artist husband James Conran in the spring of 2015. Rocha and James married on June 9, 2010.
What do you think about this unusual way of announcing a pregnancy?
Another model bared it all recently at the age of 62. Check out the video below to see Jacky O'Shaughnessy open up about her video that went viral.