If you came looking for Disney princesses, you’re in the wrong place.
Because these self-proclaimed “Swear Jar Princesses” probably oppose a lot of what Disney princesses stand for and now they’re cussing like sailors to draw attention to the continued injustices women still face in our society and the organization FKH8.
“Pretty? Pretty?!” The princesses ask in the video, before launching into their rant, “Pretty f**king powerful and ready for success...What’s more offensive? A little girl saying f**k or the fucking unequal and sexist way society treats girls and women?”
(WARNING: This video does contain explicit language. But for a good cause!)
The girls are between the ages of 6 and 13 and their words more offensive than the F-word are “pay inequality” and “rape & violence” and “be pretty.” There’s also a boy in a princess dress who says, “Yo bro, when you tell a boy not to act like a girl, it’s because you think it’s bad to be a girl!”
Producer Mike Kon defends the video’s message, explaining, “Some adults may be uncomfortable with how these little girls are using a bad word for a good cause. It is shocking what they are saying, but the real shock is that women are still paid less than men for the same work in 2014, not the use of the F-word.”
Plus, that “bad language” aspect of it certainly has people talking. So after reading all that, if you still just want to complain that a little girl said a swear word, you probably missed the bigger point.
This is our favorite part of the video:
And really, can you argue with that?!
For another inspiring feminist message, check out Emma Watson's speech: