The Gwyneth Paltrow vs. Martha Stewart feud is the gift that keeps on giving.
After Martha, 73, took a pretty bold dig at the Goop goddess in her November issue of Martha Stewart Living by openly mocking her now infamous term "conscious uncoupling" with a story about holiday pie recipes titled "Conscious Coupling," Gwyneth is now taking to her own site to poke fun at Martha's five-month stint in the slammer.
Gwyneth, 42, just shared a recipe titled "Jailbird Cake" on her site, a not-so-subtle dig at Martha, who went to jail in Oct. 2004 for insider trading.
But perhaps Goop's readers are the real winner here. The chocolate wafer cake -- complete with black-and-white vertical stripes reminiscent of jail bars -- looks pretty delicious, no?
... But even more delicious than Martha's pie consisting of the "perfect marriage of crust and filling?"
The Gwyneth vs. Martha feud started in September, when the original lifestyle guru had some pretty harsh words about the Oscar-winning actress in an interview with Porter magazine.
"She just needs to be quiet," Martha said bluntly. "She's a movie star. If she were confident in her acting, she wouldn't be trying to be Martha Stewart."
Paltrow hit back a month later in a more passive aggressive manner.
"If I'm really honest, I'm so psyched that she sees us as competition. I really am," she said at Fortune's Most Powerful Women Summit in October.
She also made it clear that she wasn't losing any sleep over the jab.
"No one has ever said anything bad about me before, so I'm shocked and devastated," she quipped. "I'll try to recover."
Revisit the start of their epic feud in the video below.