Hollywood is hoping to spark a movement on one of the biggest shopping days of the year.
Following the grand jury’s decision not to indict Ferguson police officer Darren Wilson for the shooting death of 18-year-old Michael Brown, Hollywood stars are teaming up to stage a boycott of mass retailers this Black Friday in protest of the verdict.
Organized by the #BlackoutBlackFriday Twitter hashtag, the grassroots movement – led by Fruitvale Station director Ryan Coogler and Blackout for Human Rights, a network of artists and activists – targets the busy post-Thanksgiving shopping day with the intention of making Nov. 28 “a nationwide day of action and retail boycott” and “for people to come out and show their solidarity in the fight for equal human rights.”
NEWS: Stars React to Verdict in Ferguson Shooting
The entertainment community is doing its part to spread the word about #BlackoutBlackFriday, with stars such as Jesse Williams, Michael B. Jordan, Kat Graham, Russell Simmons, Tyrese, Isaiah Washington, Selma director Ava DuVernay and Laz Alonso urging the public to participate in the movement.
No Justice, No Profit: Corporate/public power only speaks $. So let's talk to 'em. #BlackOutBlackFriday https://t.co/pS5NQosVwc
— jesseWilliams. (@iJesseWilliams) November 25, 2014On Monday, it was announced that Wilson would not be indicted in the death of Brown, who was killed on Aug. 9. The decision sparked outrage on social media, with many in entertainment weighing in. President Obama urged peaceful protests, and on Wednesday’s Today, Brown’s parents - Lesley McSpadden and Michael Brown Sr. - denounced Wilson’s interview with ABC News’ George Stephanopoulos, in which he said he was sorry.
"We're just going to keep fighting and pray for a better outcome,'' Brown Sr. told Today's Savanah Guthrie.
It was also during the Stephanopoulos chat that Wilson confirmed that his wife, whom he married last month, were expecting a child.
Watch ET's report on Hollywood's reaction to Monday's Ferguson decision.