"Twitter activists are responsible for the incredible coverage and attention in Ferguson and have shown the power and potential of social media to impact social change," reads Operation Help Or Hush's website
. "Social media can be noisy. And it is easy to hide, and be hidden, in the noise. #OperationHelporHush started as critics doubted the impact that Twitter activists could have to influence change and our response was, 'So help…or hush' -- either contribute to the movement or be quiet."