This is just nuts! And we're betting Gwyneth Paltrow thinks so, too.
Under the impression that Kind bars are kind to your body, the health-conscious actress has proclaimed her fandom for the popular fruit-and-nuts snack.
"My mom got me hooked on Kind bars, which are great to have on hand for those times when I’m on the go and need a quick snack to hold me over," Paltrow told SHAPE magazine in 2012.
But if the foodie thinks they’re healthy, they're not -- at least according to the FDA. In a warning letter to the snack-food brand's CEO, Daniel Lubetzky, the FDA claims that these four different Kind flavors do not meet the FDA’s nutritional standards: Almond & Apricot, Almond & Coconut, Peanut Butter Dark Chocolate + Protein, and Dark Chocolate Cherry Cashew + Antioxidants.
"None of your products listed above meet the requirements for use of the nutrient content claim 'healthy'" writes William A. Correll, Jr., Director of the Center for Food Safety and Applied Nutrition.
Paltrow isn't the only celebrity to buy into Kind bar's mission statement that "all of our snacks are pretty much the nirvana of healthful tastiness." Kelly Osbourne digs the bar brand, as does Dexter actress Julie Benz, who told Us Weekly, "I love Kind bars!"
But should you? Can we – and Gwyneth – go on having kind feelings for Kind bars?
Kind spokesman Joe Cohen recently fired back in a statement to the FDA: "Nuts, key ingredients in many of our snacks and one of the things that make fans love our bars, contain nutritious fats that exceed the amount allowed under the FDA's standard. There is an overwhelming body of scientific evidence supporting that nuts are wholesome and nutritious.'"
The company also announced that they will be adjusting the language on the labeling of the four bars highlighted by the FDA.
Check out the video below to see how Gwyneth Paltrow started a feud with Martha Stewart over her recipe.