Carl's Jr. CEO Andy Puzder spoke to the Associated Press
about why Sports Illustrated
model Kate Upton made the fast food chain's "classic" burger "a lot hotter" but reality star Kim Kardashian did not.
Puzder explained that the Keeping Up With the Kardashians star ended up filming a spot for a salad instead of a hamburger because "she wasn't good at eating the burger."
He also admitted, "If we had not been promoting a salad, we probably never would've done an ad with Kim."
A representative for Kardashian disputed the account, however, and said a salad ad was chosen because she had a fitness DVD and wanted to eat something that tied in more with her brand.
In order to model with the burger, Puzder wants you to really love it. "We don't want somebody that's going to go out there and say, 'Well, I don't eat burgers,'" he said.
Sports Illustrated model Samantha Hoopes will be the next gorgeous gal featured in a Carl's Jr. ad, which premieres on Monday with "The Most American Thickburger," a beef patty between a split hot dog and potato chips. If you can make eating that look good, you can model anything!