Demi Lovato Joins Kim Kardashian in Mobile Video App Craze - New Game to Launch This Summer

by Katie Krause 6:13 PM PDT, June 24, 2015
Playing Demi Lovato Joins Kim Kardashian in Mobile Video App Craze - New Game to Launch This Summer

Demi Lovato is following in Kim Kardashian’s footsteps!

A rep for Demi confirms to ETonline that the 22-year-old singer is the latest celebrity to join the mobile video game craze.

Demi has partnered with mobile game developer Pocket Gems to create a gaming app that will take users through the experience of becoming a famous musician.

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The new game, which will follow a “choose your own adventure” format, doesn’t have a name quite yet, but is set for release later this year and will be available to both iOS and Android users.

Photo: Getty Images

Pocket Gem's Jameel Khalfan tells Billboard that the “Heart Attack” songstress has been very involved in the game’s development – from crafting her dialog to choosing the perfect outfits that the mobile version of herself will wear.

Demi’s adorable pup Buddy will also be featured in the game as will several of her original song recordings.

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This new venture echoes the same sentiment that Demi shared with ET in March about expanding her brand.

“I want to build an empire,” she said. “I don't want to be just a musician. I want to be a business entrepreneur.”

This news comes just after Demi announced she’s launching a record label with her long-time friend and fellow former Disney star, Nick Jonas.

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Demi is only the latest starlet to join the mobile gaming phenomenon. Katy Perry plans to launch her upcoming game at the end of 2015. Kim Kardashian’s game, Kim Kardashian: Hollywood, reportedly brought in $74 million in 2014. The New York Post reports the reality star’s game will rake in an additional $200 million this year – with Kim set to receive $85 million of that money.

These ladies are definitely being smart with their tech choices. According to a 2014 report conducted by EEDAR, there are 142 million mobile gamers in North America alone – 56% of which are females.

Will you play Demi’s new game when it launches later this year? And, what other celebs would you like to see launch a game? Taylor Swift, we’re looking at you!

Speaking of Demi and Kim -- see what Demi said about trying out the "Kylie Jenner Lip Challenge" earlier this year by watching the video below:

Follow @Katie_Krause on Twitter and chat with her about all things Demi!