In 2013, the Southern cooking queen admitted that she had used the N-word
. Her cooking show was swiftly canceled while her partners and sponsors gave her the boot in the process. This was plenty of fodder apparently for a new business venture; in 2014 a seemingly contrite Deen went on the Today show
, but before apologizing, opted for some shameless self-promotion. "Matt, I've learned so much for the year, I really feel like it's going to require another book," Deen said.