Rihanna is shaking off that "bad girl" image. (At least, for now.)
For her eighth and latest perfume, RiRi, the "Bitch Better Have My Money" singer is featured in an ad that shows off her flawless face with big lashes and glossed pink lips, all while covered in pink and pearls.
One fan summed up her look in a comment on Instagram, writing, "She looks like a Barbie doll."
Of course, "Barbie RiRi" is certainly a drastic change from her recent NSFW music video where she is seen lying on a trunk full of cash, drenched in blood after seeking vengeance on a no-good accountant by kidnapping and torturing his wife.
Canadian actress and model Rachel Roberts, who stars in the video as the wife of RiRi's accountant, spoke to ET about working with Rihanna.
"She has this crazy side," Roberts said. "But she's also professional and hardworking and very hands on."
And Rihanna has definitely proven that hard work continues to pay off as she also recently became the first black woman to front for Dior. She can be seen in the brand's "Secret Garden" campaign, a series featuring models in the palace of Versailles.
Rihanna is no stranger to making big fashion statements. Check out the video below to see why she had one of the most talked about looks at the 2015 Met Gala.