Topshop Called Out (Again!) by Angry Customers for 'Ridiculously Tiny' Mannequins

by John Boone 12:54 PM PDT, July 28, 2015
Photo: Instagram

Here’s one way to ruin a “treat yo’self” moment.

A U.K. woman named Laura Berry decided to “spoil” herself by purchasing a new pair of jeans from Topshop. But when she got to the store and saw this mannequin, she ended up calling the company out for their “lack of concern for a generation of extremely body conscious youth” instead:

“As you are aware, the year is 2015. A time when I like to believe we are conscious of the harsh unrealities often imposed on us by the fashion industry,” Berry writes, calling the mannequin “ridiculously shaped.”

The post received thousands of likes, and Berry explains, “I hope [this post] helps others realize that this is not what every woman or girl should look like. Be comfortable in your skin ladies. May any changes you choose to make be your choice, for the reason of good health rather than what is perceived as fashion.”

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Photo: Vogue

“We think it’s important to showcase a healthy size image,” Topshop said in a statement to ETonline. “From the choice of models used in campaigns, to the stories featured online and on the blog.”

The statement then proceeds to pass the buck:

“For some background, the mannequin you saw in store is supplied by a company that has been working with lots of different retailers for the past 30 years. This particular style is used in small number of our stores and is based on a standard UK size 10. The overall height (187cm) is taller than the average girl and the form is stylized to have more impact in store.

“As the mannequins are solid fiberglass, their form needs to be of certain dimensions to allow clothing to be put on and removed easily; this is therefore not meant to be a representation of the average female body.

“That said, we have taken yours and other customers’ opinions and feedback on board and going forward we are not placing any further orders on this style of mannequin. The views of our customers are extremely valuable and we apologize if we have not lived up to the levels of service that we aim to deliver.”

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If you’re having déjà vu, it’s because Topshop was criticized for the exact same thing last year, when a student (who wears a size 8/10 in the U.K. or a 4/6 in the U.S.) tweeted:

At the time, Topshop released a statement saying pretty much the same thing -- that it wasn’t their fault, it was the company who made the mannequins, and that it is “not meant to be a representation of the average female body.”

So maybe we’ll just wait to see if there’s any change this time...

Speaking of controversial fashion, 17-year-old Kylie Jenner sent people into an uproar when she wore an “Eat Me Out” shirt: