Each week, McConaughey, Gilliam and their close friend, Gil Prather, will invite contestants down to their town for an experience -- whether it be camping, hunting, or drinking beer -- that will test their character and determine if they have what it takes to do business with these Texans. (Watch an exclusive clip from the premiere above!)
Ahead of the series premiere, McConaughey talked to ETonline about what it takes to get him to invest in a business, how his nickname came to be, and his offer to Republican presidential candidate hopeful, Donald Trump.
ETonline: What do you hope people
learn about your world and what it is you do?
Rooster McConaughey: We have a
different way. We want to show how you can have a good time doing this stuff,
for one thing. Business doesn’t have to be all serious all the time. And we
want to show how you get to know the people -- I would really like people to
understand that the person is so much more important than a lot of things that
you see on these shows. Everything’s about the deal, but we focus mainly on the
The heart of our show is the person
versus the deal. If we don’t get down with the person, I don’t care what kind
of deal they got… There’s been a deal -- we were going to take it, but we weren’t
going to let the person run it. But he didn’t go for it so we didn’t do it.
What’s the biggest mistake people
make when starting a new business?
So many people just have an idea. They’ve got this belief they can just run
down the street -- in some cases they can -- and throw an idea out there and if
it makes it, everybody makes it and if it loses, the guy with the money, he
loses. And they got this thought, ‘Well he’s got money. It doesn’t make any
difference. Hell, he’ll make it back as along as it didn’t hurt me…’
You got to
work to do these deals and you’ve got to take chances. And a lot of them don’t
want to take chances and they don’t think they have to have any skin in the
game. If you’re going to present something to me and Butch, you got to be
willing to take a chance and we really want you to have skin in the game.
WATCH: 17 of the Most Incredible Lessons From Matthew McConaughey's Commencement Speech