Herve Leger Exec Says 'Voluptuous' Women and Lesbians Should Not Wear Brand's Bandage Dress

by Jackie Willis 4:24 AM PDT, August 18, 2015
Photo: Getty Images

UPDATE: Herve Leger exec Patrick Couderc has been fired from his managing director position following his controversial remarks, E! Online reports.

"The statements made by Mr. Couderc are not a reflection of Herve Leger by Max Azria or MJH Fashion ideals or sentiments. The Herve Leger by Max Azria brand celebrates sensuality, glamour and femininity without discrimination."

Numerous celebrities have hit the red carpet in Herve Leger's skin-tight bandage dress, but the UK managing director of the French brand says the style isn't for everyone.

Patrick Couderc told UK's The Mail that the wildly popular dress doesn't flatter "voluptuous women" or those with "very prominent hips and a very flat chest."

WATCH: Caitlyn Jenner Steps Out In NYC Wearing Figure-Hugging Black Bandage Dress

As if those comments weren't controversial enough, he added that he thinks lesbians should also steer clear of the body-con style. "If you're a committed lesbian and you are wearing trousers all your life, you won't want to buy a Leger dress," Couderc said. "Lesbians would want to be rather butch and leisurely."

Photo: Getty Images

The Herve Leger exec also doesn't approve of older women sporting the design. "What you're not noticing is that your cleavage is about two inches too low because you are 55 and it's time that you should not display everything like you're 23," he continued.

PHOTOS: Ashley Judd Looks Stunning In the Tightest Dress Ever Seen

These comments are a bit jarring, seeing as a slew of stars of different shapes and sizes have worn Herve Leger throughout the years, including Kim Kardashian, Victoria Justice, Miranda Kerr, Caitlyn Jenner and, perhaps their most loyal celebrity client, Jennifer Love Hewitt.

Photo: Getty Images

Couderc went on to admit that he has refused to offer clothing to those that "lack sufficient class."

"I have an expression which I attach to girls: I never go out to dinner if she’s not wearing tights. I think hosiery is something which is very magical in my world and I’m veering off into complete poetry now," Couderc said. "But it's a social statement because in the 1980s, the difference between someone who was wearing tights and someone who was not was very significant."

WATCH: Madonna Slams Dolce & Gabbana -- There's Nothing Synthetic About a Soul

Herve Leger does not agree with Couderc's comments and was quick to note on Monday that the managing director is not an official spokesperson of the brand.

"The Herve Leger by Max Azria brand and its parent company, BCBGMAXAZRIA Group, are shocked and appalled by Patrick Couderc's comments made in the Mail on Sunday," a company spokesperson said in a statement (via Us). "BCBGMAXAZRIA Group is working in concert with MJH Fashion, the London-based licensee of the Herve Leger brand, to investigate and establish appropriate next steps. The statements made by Mr. Couderc are not a reflection of Herve Leger by Max Azria or MJH Fashion ideals or sentiments. The Herve Leger by Max Azria brand celebrates sensuality, glamour, and femininity without discrimination."

NEWS: Stars Urge Black Friday Boycott Following Ferguson Decision

There's already been a bit of backlash following Couderc's comments, with comedian Margaret Cho calling for a boycott on Twitter. Will the rest of Hollywood also take a stand against the brand?

In March, everyone from Elton John to Ryan Murphy to Madonna, spoke out against Dolce & Gabbana after the company's two founding designers publicly expressed negative views on gay parenting, saying, in part, "You are born to a mother and a father."

"These designers horrifying views are never in fashion," Murphy tweeted at the time. "Their clothes are as ugly as their hate. #BoycottDolceGabbana"

Here's more on the D&G boycott: