C’mon, McDonald’s. It’s for a good cause.
On Wednesday, Burger King ran a full-page open letter in The New York Times, proposing the two fast food juggernauts team up for one day only -- and for a good cause! -- to create the McWhopper.
“We come in peace,” it reads. “In fact, we come in honor of peace. We know we’ve had our petty differences, but how about we call a ceasefire on these so-called ‘burger wars’?”
The letter calls attention to Peace One Day, an annual day of global unity on September 21. “They have a powerful rallying call ‘who will you make peace with?’ which has inspired us to lead by example and extend an olive branch of our own,” Burger King says. “We’d like to propose a one-off collaboration...to create something special - something that gets the world talking about Peace Day.”
That would be the McWhopper. “All the tastiest bits of your Big Mac and our Whopper, united in one delicious, peace-loving burger,” B.K. explains, noting proceeds would go to Peace One. “Developed together, cooked together, and available in one location for one day only.”
Here’s how the burger would be split:
The McWhopper would be sold exclusively on Peace One Day in one pop-up restaurant in “neutral territory” -- Atlanta, the halfway point between B.K.’s headquarters in Miami and McDonald’s in Chicago.
Burger King signed their letter, “Let’s end the beef, with beef.” But McDonald’s CEO Steve Easterbrook’s response seems to indicate that Mickey D’s doesn’t want anything to do with the truce.
Easterbrook argues that the “two brands could do something bigger to make a difference.” He continued, “Let's acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war.” (EXCEPT NO ONE SAID IT WAS?)
Then Easterbrook got shady: “We commit to raise awareness worldwide," he writes. "Perhaps you’ll join us in a meaningful global effort?” He signed off, “P.S. A simple phone call will do next time.”
Ugh, you’ll sell McKale, but you won’t do this?! We’re #TeamBK for now.
In other fast food news, find out why the Carl’s Jr. CEO said spokesperson Kim Kardashian “wasn’t good at eating the burger”: