Confession: We've always lusted after Connie Britton's luscious locks, and now we finally know her beauty secret… it's feminism!
The Nashville star is using flawless hair to star in a hilarious faux-shampoo commercial to promote The Representation Project.
This is the same organization behind the empowering #AskHerMore campaign, which encourages red carpet reporters to ask female celebrities about their accomplishments rather than what they are wearing.
"When used regularly, feminism has been known to produce amazing results," the Friday Night Lights alum gushes to the camera. "Feminism is meant to be used on a daily basis and works best when shared."
The cheeky video, which was written, directed and co-produced by Britton’s Nashville co-star, Laura Benanti, also warns of the "side effects" of feminism including the passage of the equal-rights amendment, closing the wage-equality gap, and providing education to millions of girls worldwide.
"Feminism -- it's not what's on my head, it's what's in it," Britton concludes with a smile.
We'll take a billion bottles, Connie!