It's a big weekend for Adele!
The Grammy winner is performing on Saturday Night Live
this week with Matthew McConaughey as the host, and her new album, 25
, is expected to have a record breaking debut
. Understandably, the 27-year-old singer channeled that emotionally heightened energy into a letter for her fans.
"This feels like such a long time coming, my new album is finally out," she wrote on Instagram. "I am so overwhelmed and grateful to be able to even put another record out, and put it out how I want. The last month has been a whirlwind, it's literally taken my breath away. I hope you enjoy the record as much as I enjoyed making it for you. See you on the other side… Love Adele x."
On Friday, Adele is playing an intimate album release show at Joe's Pub in New York City, a small venue where she first performed in the United States in 2008. The event, dubbed iHeartRadio Presents Adele’s Album Premiere Live from Joe’s Pub, is Adele's only scheduled performance for the album release, and will broadcast on radio stations across the U.S., with a digital broadcast at 7 p.m. ET on Hit Nation on iHeartRadio.
Meanwhile, McConaughey helped the singer reunite with her now-famous flip phone from the "Hello" music video, in a promising new SNL promo where Cecily Strong laments, "It's always for Adele!"
In October, "Hello" director Xavier Dolan explained how the choice to use a flip phone in the video was an intentional move for art over commercialism.
"If you see an iPhone or a Toyota in a movie, they're anti-narrative, they take you out of the story," he told Billboard
. "If I put an iPhone or a modern car in a movie it feels like I'm making a commercial."
"When I heard the song I saw a story right away," he continued. "Just this idea of taking the phone and calling your past."
Seeing as the first two 25
singles, "Hello" and "When We Were Young," already have had record-breaking video views
, many expect the album, which dropped on Friday, to have gargantuan early sales despite not being available on streaming sites
like Spotify and Apple Music -- and the fact that 2015 has not been kind for album sales.
According to Billboard
, Columbia is shipping 3.6 million copies of 25 to the U.S., and early projections say Adele could move 2.5 million records in her debut week, which would make it the biggest album in Nielsen SoundScan history. Considering the only records to move 1 million copies total this year have been Drake's If You're Reading This It's Too Late
, and Taylor Swift's 1989
(which came out last year), those numbers would be pretty astonishing.
And considering the last physical album sold before Adele and Taylor Swift’s was sold sometime around 1867 (don't check that), we can prepare for a 2016 where that whole CD section of Target is just copies of 25 and 1989.
Now watch Demi Lovato deliver an absolutely mind-blowing rendition of "Hello" below!