Gutierrez was left standing awkwardly on stage as producers scrambled behind the scenes, and soon an embarrassed Harvey walked back to admit that he made a mistake -- the actually winner was Miss Philippines Pia Wurtzbach!
In one of the most uncomfortable moments in recent live TV memory, the crown was removed from Gutierrez' head and placed on the head of an astonished 26-year-old Wurtzbach -- who, after the mix-up, in fact became the real new Miss Universe.
Harvey, who owned up to the "horrible mistake" immediately took to Twitter to apologize -- where he managed to misspell the names of both countries involved in the mix-up.
"I want to apologize emphatically to Miss Philippians and Miss Columbia. This was a terribly honest human mistake and I am so regretful," Harvey tweeted, and then immediately deleted after getting called out by other twitter users.
In the end, Gutierrez was named first runner up, while Miss USA, Olivia Jordan, received the honor of second runner-up.
Congrats to Miss Philippines Pia Wurtzbach on the (albeit somewhat confusing) victory!