Rihanna Debuts Fenty x Puma Collection at NYFW, Gigi Hadid Models Icy White 'Frozen' Locks

by Desiree Murphy 2:48 PM PST, February 13, 2016
Photo: Getty Images

Rihanna is working the runway!

The pop star-turned-fashion designer is the brand ambassador and womenswear creative director for Puma, and she debuted her street-inspired Fenty X Puma Fall 2016 collection during New York Fashion Week on Friday.

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Photo: Getty Images

While the clothes were beyond cool, all eyes were on the models' slicked back, frosted white hair.

Photo: Getty Images

The 27-year-old singer turned to sisters Gigi and Bella Hadid to model in her first-ever runway show for the sports brand, as well as Stella Maxwell, Marjan Jonkman, Ruth Bell, Frederikke Sofie, Imaan Hammam, Taylor Hill, Maria Borges and August Gonet.

Photo: Getty Images

RiRi's hairstylist, Yusef Williams, was responsible for creating the hairstyles, or "arctic chill hair masterpiece," as he put it.

Williams teamed up with makeup artist Pat McGrath, who gave the models dark, vampy lips, and fashion stylist Tom Van Dorpe.


A photo posted by Tom Van Dorpe (@tom_van_dorpe) on

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A number of the "Work" singer's supportive celebrity friends were in the crowd, including designer Jeremy Scott, Chris Rock, Naomi Campbell and Ne-Yo.

Photo: Getty Images

Following the show, Rihanna took to Instagram to share some highlights.

It’s a wrap! Thank you @PUMA squad. The debut #FENTYxPUMA collection is coming!

A photo posted by badgalriri (@badgalriri) on

Stream the #FENTYxPUMA show at or @PUMA's Periscope at 8PM EST

A photo posted by badgalriri (@badgalriri) on

FENTY X PUMA .... It's almost here #NYFW

A photo posted by badgalriri (@badgalriri) on

Gigi also hopped on social media to thank Rihanna for including her in the show.

"What a legend. So blown away by this collection and show, @badgalriri," the 20-year-old model wrote. "Thank you for making me a part of this night - you are everything."

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"Dreamt about @badgalriri's frozen forest last night," she captioned another pic. "Honored to have closed the show."

Rihanna later told The New York Times that the reason she agreed to do a collection with Puma was because they fully trusted what she could bring to the table.

"They were willing to let me be creative and express myself in whatever way I wanted to," she explained. "They wanted a change. So I thrive off of challenge like that. I love situations where I can just make something completely different."

"I actually want people to wear my stuff," she continued. "That will be the day. The only thing that can make me feel better than tonight is to see somebody else wearing my stuff on the street. Down the street, on Instagram. Instagram's pretty much down the street at this point. To see anybody, especially if I think they're cool, and they chose to wear it, that's a big deal. That's a big deal. Like somebody buying your music. But better. Because they have to do it in public."

After the show, Rihanna hit the dance floor at a private afterparty at Up&Down. She sang along to tracks off her new album, ANTI, while surrounded by her many runway models, including the Hadid sisters, Naomi Campbell, Iman and Chris Rock.

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