This product tie-in really could have gone two ways.
Unbreakable Kimmy Schmidt star Tituss Burgess has turned his viral hit sensation, "Peeno Noir" -- "an ode to black penis" -- into his own brand of wine, aptly named Pinot by Tituss.
"To be enjoyed by all the fabulous Kings and Kweens. Pinot makes things fun," the Emmy-nominated actor captioned the Instagram announcement. (We would have expected a little more rhyming, but it will do.)
For all you sommeliers out there, it's a 2014 Santa Barbara County Pinot. Here are the deets:
"The juice is stainless steel fermented then barrel aged in 25% new French Oak for eight months. On the nose, aromas of dried fruits, slate, subtle rosemary, coriander and roses lead to flavors of plum and black cherry cola. Tones of toasted oak and leather delicately dance on the palate. The wine has great acidic balance, a medium body and is ready to drink now."
A bottle will set you back $24.99, which might seem a little steep, but the good news is you don't have to be popular, you'll find out who your true friends are. Meanwhile, Unbreakable Kimmy Schmidt's second season hits Netflix on April 15.
You didn't think we'd get through this post with a, "Peeeeeeeeeeeno nooiiiiIIIIIIIIIRRRR," right?
Speaking of TV-inspired boozes, we taste-tasted all of the Real Housewives alcohols with super fans Casey Wilson and Danielle Schneider. To say the least, hilarity ensued.