Ashley Graham can't seem to win.
Less than one month after she was slammed for appearing as one of the three cover stars on Sports Illustrated's Swimsuit Issue, the 28-year-old plus-size model flaunted her figure in Lane Bryant's Spring 2016 THIS BODY campaign. Unfortunately, TV networks like NBC and ABC reportedly rejected it.
"The THIS BODY campaign was meant to be a fun way for us to celebrate and honor women of all shapes and sizes," a representative for the clothing line told People. "What is too much for some does not hold true for others. All women should be celebrated and feel empowered to express themselves as they see fit. We want her to know she can attract as much media attention, look just as striking as any woman, and decide what beautiful means to her."
In addition to Graham, the controversial commercial features similarly curvy models, some who are seen stripping down to their undergarments, while others are rocking the brand's denim. One model is seen breastfeeding her newborn.
"It is a true celebration of women of all sizes doing what makes them feel beautiful," the brand's rep continued. "Whether its breastfeeding their newborn, flaunting their bodies the way they see fit, breaking down barriers all around and simply being who they are or want to be!"
While ABC has not yet commented, NBC issued a statement to People: "As part of the normal advertising standards process, we reviewed a rough cut of the ad and asked for minor edits to comply with broadcast indecency guidelines. The ad was not rejected and we welcome the updated creative."
Though she's recently apologized, former model Cheryl Tiegs was one of many who negatively reacted to Graham's SI cover, slamming the sports magazine for "glamorizing" full-figured women and calling the brunette beauty "unhealthy."
"My sincere apologies to everyone I have hurt," Tiegs later tweeted. "I truly just want everyone to be healthy & happy."