Tim McGraw is bringing his fans to the Academy of Country Music Awards stage!
Well, in a digital sense, at least. The country superstar has revealed a new initiative inviting fans to submit inspirational photos on social media to be featured during McGraw's performance of "Humble and Kind" at the ACMs.
"People are relating to 'Humble and Kind' on such a personal level. We've been sharing stories since the record launched so we thought it would be meaningful for the fans to share a photo with a word or a phrase that sums up 'Humble and Kind' for them," McGraw exclusively tells ET. "The song is in so many ways about human connection — and this feels like a great way to let everyone be involved with the performance and we'll use our favorite shots on socials leading up to the show."
The 48-year-old singer made the official announcement on Monday via Instagram and Facebook.
Post a photo to @instagram of yourself holding a sign that says a word or phrase that shows what “Humble and Kind” means to you. Use the Hashtag #HumbleandKindACMs in your post for a chance that your photo will be used in Tim’s #ACMs performance. Official rules and ideas: http://www.cbs.com/shows/academy_of_country_music/tim-mcgraw/
McGraw's performance will mark the television debut of his latest single, which is featured on his 2015 album, Damn Country Music.
Fans are invited to become part of the moment by submitting photos of themselves holding up signs that include a single, meaningful word that is inspired by the song and including the hashtag #HumbleandKindACMs in the caption on Instagram or Facebook. Select photos will be chosen for inclusion, playing on screens behind McGraw as he performs.
The 51st ACM Awards air live on Sunday, April 3 at 8 p.m. ET on CBS with a tape-delayed west coast broadcast. Get a taste of co-hosts Luke Bryan and Dierks Bentley's comedy chops in the preview below.