Irina Shayk is embracing her blonde ambition.
The 30-year-old model took to Instagram over the weekend to introduce her shorter -- and much lighter -- locks to her social media fans.
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"Who said I can't be blonde?” Shayk wrote, suggesting she
didn't mind the huge change from her normal dark 'do.
"And once u go blonde it's only for my @mertalas )))
double trouble and its your fault," she captioned another snap alongside
famous fashion photog Mert Alas, hinting the drastic makeover may only be for
her latest project.
Shayk later appeared in another Instagram pic with her
signature brown tresses very much intact.
PHOTOS: Two Looks, One Star
Hmm. We wonder which hue boyfriend Bradley Cooperprefers?
Shayk isn't the only Hollywood beauty to try out a blonde
transformation in the last week.
Cindi Crawford's 14-year-old model daughter, Kaia Gerber, shared
her non-permanent platinum look on Friday.
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"Just a lil wig :)," she wrote, confirming her natural hair
was still there.
Watch ET's recent sit down with Shayk below: