Irina Shayk is embracing her blonde ambition.
The 30-year-old model took to Instagram over the weekend to introduce her shorter -- and much lighter -- locks to her social media fans.
"Who said I can't be blonde?" Shayk wrote, suggesting she didn't mind the huge change from her normal dark 'do.
"And once u go blonde it's only for my @mertalas ))) double trouble and its your fault," she captioned another snap alongside famous fashion photog Mert Alas, hinting the drastic makeover may only be for her latest project.
Shayk later appeared in another Instagram pic with her signature brown tresses very much intact.
Hmm. We wonder which hue boyfriend Bradley Cooper prefers?
Shayk isn't the only Hollywood beauty to try out a blonde transformation in the last week.
Cindi Crawford's 14-year-old model daughter, Kaia Gerber,shared her non-permanent platinum lookon Friday.
"Just a lil wig :)," she wrote, confirming her natural hair was still there.
Watch ET's recent sit down with Shaykbelow: