In February, Kylie reportedly signed a seven-figure deal to model for the brand's Spring/Summer women's training campaign, out April 1, despite her brother-in-law, Kanye West, insisting that she was not interested in the job
. "1000% there will never be a Kylie Puma anything," he tweeted a few days prior to Puma's announcement. "That's on my family! 1000% Kylie is on Yeezy team!!!"
West works with Puma's competitor, Adidas.