Beyonce Launches Clothing Line, Ivy Park, Gets Candid in New Ad
By Jackie Willis
Beyonce surprised the Beyhive on Thursday with the official release of her athleisure line, Ivy Park.
In conjunction with the launch, Ivy Park's YouTube channel put out a commercial showing the 34-year-old diva modeling the sexy new styles. The 200-piece collection is a joint venture with retail businessman Philip Green, and clothing prices will range between $30 and $200. The line's Instagram, @WearIvyPark, also launched on Thursday, and while it only featured two photos, it had over 31,000 followers in under an hour.
The "Single Ladies" singer talks about her first memories of working out, recalling that her father, Mathew Knowles, would wake her up in the morning to go running in the park. "I remember wanting to stop, but I would push myself to keep going," she says. "It taught me discipline."
Beyonce also recalls what she would think about on these runs. "I would think about my dreams. I would think about the sacrifices my parents made for me," she continues, talking over old footage of her and Solange Knowles as children. "I would think about my little sister and how I was her hero."
A more vulnerable moment in Beyonce's commercial comes when she admits, "There are things I'm still afraid of. When I have to conquer those things, I still go back to that park. Before I hit the stage, I go back to that park.
Of course, Blue Ivy makes an appearance in the ad. "When it was time for me to give birth, I go back to that park," she says as we see her pick up Blue, who's also wearing Ivy Park attire, on her back.