Beyonce surprised the Beyhive on Thursday with the official release of her athleisure line, Ivy Park.
In conjunction with the launch, Ivy Park's YouTube channel put out a commercial showing the 34-year-old diva modeling the sexy new styles. The 200-piece collection is a joint venture with retail businessman Philip Green, and clothing prices will range between $30 and $200. The line's Instagram, @WearIvyPark, also launched on Thursday, and while it only featured two photos, it had over 31,000 followers in under an hour.
While Beyonce rarely agrees to interviews, she does open up quite a bit in the new ad.
The "Single Ladies" singer talks about her first memories of working out, recalling that her father, Mathew Knowles, would wake her up in the morning to go running in the park. "I remember wanting to stop, but I would push myself to keep going," she says. "It taught me discipline."
Beyonce also recalls what she would think about on these runs. "I would think about my dreams. I would think about the sacrifices my parents made for me," she continues, talking over old footage of her and Solange Knowles as children. "I would think about my little sister and how I was her hero."
A more vulnerable moment in Beyonce's commercial comes when she admits, "There are things I'm still afraid of. When I have to conquer those things, I still go back to that park. Before I hit the stage, I go back to that park.
Of course, Blue Ivy makes an appearance in the ad. "When it was time for me to give birth, I go back to that park," she says as we see her pick up Blue, who's also wearing Ivy Park attire, on her back.
"The park became a state of mind," she adds. "The park became my strength. The park is what made me who I am."
Now that's how you sell athletic wear! Ivy Park will be available online and at Topshop, Nordstroms, Hudson Bay, Net-A-Porter and Zalando on April 14.
In addition to her new clothing line, Beyonce is also featured in the May issue of ELLE magazine, and landed not one, but two covers.
According to the publication, Beyonce gives "a rare in-depth interview," in which she talks about "freedom, feminism, how her new fashion line helps women love their bodies."
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