That's the no-longer-cryptic name of Queen Bey's much-anticipated visual album, which premiered tonight on HBO and finally answered a very important question: What the heck is it?
It is art. It is poetry. It is music. It is Beyoncé fiercely clutching a baseball bat and bashing in car windows and fire hydrants and enjoying every second of her fiery tirade.
It is her sixth studio album.
During the provocative and potentially telling 58-minute long short film, the 34-year-old takes on a more serious demeanor, head-thrashing and spitting mad lines about a cheating lover that had some people wondering if art does, indeed, imitate life.
Bey's avant-garde special was the introduction to her latest album and second visual release, which features 12 songs and the short film, now streaming on Jay Z's music platform Tidal.
Featuring Jack White, Kendrick Lamar, The Weeknd and James Blake, the singer's first release of all-new material since 2014's eponymous surprise album Beyoncé is said to be based on every woman's journey of self-knowledge and healing.
"If we're gonna heal, let it be glorious," Beyonce says during the short film, healing us all, obviously, in the process.