Prince William is making history as the first British royal to cover a LGBT magazine.
The father-of-two is featured on the cover of Attitude magazine and takes a hard stance against bullying. "No one should be bullied for their sexuality or any other reason," he said in a statement to the publication.
Prince William invited those from the magazine, along with people from the LGBT community, to Kensington Palace to share their experiences with bullying. "No one should have to put up with the kind of hate that these young people have endured in their lives," he said following the discussion. "The young gay, lesbian and transgender individuals I met through Attitude are truly brave to speak out and to give hope to people who are going through terrible bullying right now."
The 33-year-old Duke of Cambridge added, "Their sense of strength and optimism should give us all encouragement to stand up to bullying wherever we see it."
Prince William also had some advice for those victims of bullying. "What I would say to any young person reading this who’s being bullied for their sexuality: don’t put up with it -- speak to a trusted adult, a friend, a teacher, Childline, Diana Award or some other service and get the help you need," he insisted. "You should be proud of the person you are and you have nothing to be ashamed of."
Editor of the magazine, Matthew Todd, was quite impressed with the prince. "During my time as editor of Attitude I have met parents whose child has taken or lost their life after being bullied for being LGBT+ or just perceived to be LGBT," he said. "I am very happy that the future King of the United Kingdom agrees this must stop and I would urge parents in particular to raise their voices in their communities to ensure that every school protects -- really protects -- all children.”
Attitude is the UK's best-selling LGBT magazine and has featured Ricky Martin, David Beckham, Lady Gaga and James Franco on the cover in previous issues.
Prince William's debut on the magazine comes just days after a man opened fire at a gay Orlando nightclub, killing 49 people. On Tuesday, the prince and Kate Middleton made a special trip to the U.S. Embassy in London to sign a book of condolences for the victims of the shooting.