EXCLUSIVE: Gigi Hadid Takes Command in New Tommy Hilfiger Fragrance Campaign

Gigi is the captain now.

Gigi Hadid is hitting the high seas for Tommy Hilfiger.

Only ET has your first look at the 21-year-old model's nautical campaign for the brand's new fragrance, "The Girl."


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Hadid looks adorable in the new ad, rocking an oversized pea coat and captain's hat, as she gets fun and flirty with the Hilfiger sailors -- commanding them to do various activities, like jumping jacks and pushups.

Tommy Hilfiger

But the model isn't just the face of the new Hilfiger fragrance, she's also collaborated with the designer for the latest Tommy Girl line, and couldn't speak more highly of their partnership.

"He's one of the most warm and welcoming people I've ever met," Hadid says of Hilfiger. "He makes you feel like family the second you meet him. He is really supportive and loyal to the people that he works with."

Tommy Hilfiger

And it almost seems as if the fragrance could have easily been inspired by Hadid herself. "The Girl makes me feel the same way it smells, lively and fun," she says. "It's a great finishing touch right before you walk out the door."

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While Hadid channels the nautical lifestyle for Tommy Hilfiger, her little sister, Bella, got a little racy for her recent Calvin Klein campaign.

Check it out in the video below.

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