After taking some time away from Playboy, Hugh Hefner’s son, Cooper, is back in the family business.
In an editorial on his website, Hop.com, on Wednesday, Cooper, 24, announced that he will be stepping in as the company's Chief Creative Officer.
“Several months ago I made the decision to part ways with a company my Dad founded more than sixty-three years ago,” he wrote. “The decision was a complicated one, but when I launched Hop, following my departure from Playboy, I chose to write about the rationale behind my choice in one of the first editorials I authored and published on this site.”
Cooper previously left Playboy because he didn’t agree with the direction the company was headed. “Playboy had made a number of decisions that didn’t make sense to me prior to my involvement, but that was one of the major motivations of getting involved in the first place,” he explained. “I assumed I would be a part of the team that re-branded one of the most recognizable companies in the world. I wanted to participate in constructing a relevant brand strategy, one that Playboy could introduce to my generation. It became clear in the coming years that would never be possible under Playboy’s leadership, so I protested.”
As Cooper states, it was an “unwillingness to get on board with poor branding decisions” that basically lampooned his relationship with the company’s old leadership. “But times have changed,” he wrote.
Aside from rejoining the company, Cooper’s website will become one of the Playboy’s “sub-brands.”
As for his executive position, the Chapman University graduate will be helping to “deliver” a new and improved version of the more than 60-year-old publication. “I’ll be stepping in as Playboy’s Chief Creative Officer and will participate in delivering a new Playboy, a Playboy understood by Millennials, like me,” continued Cooper. “This chapter in the company’s history will be thrilling, challenging, but so rewarding and I am incredibly grateful to be a part of the team that re-introduces a brand that remains such a substantial part of my family’s legacy."
He wrapped up the op-ed by adding, "stay tuned, for the Rabbit has new leadership."