Jessica Simpson Launches New Baby Collection With Adorable Fashion Show

by Jennifer Drysdale 7:52 PM PDT, August 06, 2016
Photo: Getty Images

Jessica Simpson has expanded her fashion empire yet again with a step back (in time)!

The 36-year-old fashion designer recently launched an adorable baby collection, sold exclusively at Babies R Us, which she debuted with a cute fashion show in her hometown of Fort Worth, Texas.

WATCH: Jessica Simpson Celebrates Her 36th Birthday With a Super Cute Pic of Her Adorable Kids

Simpson teased the fashion show on her Instagram last week.

"A fun treat for my hometown," she wrote. "thanks #babiesrus @jessicasimpsonstyle #JSbaby."

A fun treat for my hometown thanks #babiesrus @jessicasimpsonstyle #JSbaby

A photo posted by Jessica Simpson (@jessicasimpson) on

Her brand's Instagram gleefully shared some of the sweetest moments from the show.

That's a wrap! Team JS takes Dallas with the help of these little ladies 🎀 Shop the collection today at your local @babiesrus

A video posted by Jessica Simpson Collection (@jessicasimpsonstyle) on

We are on ☁️9️⃣ after today's cuteness overload! Thanks @babiesrus for your Texan hospitality! #jsbaby #jessicasimpsonbaby

A photo posted by Jessica Simpson Collection (@jessicasimpsonstyle) on

RELATED: Jessica Simpson's Kids Are Giving Us Serious 'Hair Goals'

With own kids growing up, it seems Simpson just isn’t ready to let go of the baby phase. The singer couldn't believe it when her daughter, Maxwell, turned 4 in May.

"This beauty is at the end of her 3's," she captioned an adorable pic of her mini-me. "#HOLDYOURHORSESMAY1."

This beauty is at the end of her 3's #HOLDYOURHORSESMAY1 #MAXIDREW

A photo posted by Jessica Simpson (@jessicasimpson) on

RELATED: Jessica Simpson Shares Adorable Family Photo at Son Ace's 3rd Birthday Party -- See the Pic! 

Find out more in the video below.