Justin Timberlake hasn't forgotten where he comes from.
The "Can't Stop the Feeling" singer and his business partner, Trace Ayala, announced on Thursday the relaunch of their clothing line, William Rast.
"William Rast has always been important to us because it represents where we began - our southern roots - and we are excited to show the world where it can go as we evolve the collection," said Timberlake and Ayala in a statement.
The company, which was launched in 2005, has been teasing for the past month the launch of its 2016 Fall/Winter collection, to be sold at several new national retailers including Macy's, Nordstrom, Dillard's, Belk, Bon-Ton, and Bloomingdale's.
In a new promotional clip released on Thursday, Timberlake and Ayala reflect on how their small-town upbringing has influenced their style. Ultimately, Timberlake says their style is "a little bit country, and it's gotta be a little bit rock and roll at the same time."
Last month, Timberlake helped one random couple make their special day even more memorable when he dropped in on their wedding ceremony at the Mount Washington Hotel in New Hampshire.
For more on the epic surprise, watch the video below.