The inner world of Hollywood stars in rehab is revealed on VH1's upcoming "Celebrity Rehab with Dr. Drew," and ET has an exclusive look at the series, premiering January 10.

Nine stars move in to a rehab facility to get clean, but will they survive? Watch ET tonight for the exclusive announcement of which celebrities are taking part in this unique television first!

"There's still a stigma with addiction," Dr. DREW PINSKY tells ET's JANN CARL. "I'm hoping that this program sort of removes some of the stigma by helping people understand what a human condition this is, how painful it is, and the context in which it operates."

Dr. Drew uses LINDSAY LOHAN's case as a prime example of what leads some celebrities -- or anyone struggling with addiction -- to destructive behavior.

"I want to go to the bar, I want to go see my friends, and I'm young; I've got an ankle bracelet on, I'm not going to go drink," speculates Drew about Lindsay's mindset. "But the brain's like, 'Yeah, right, you're not going to drink -- go, go.' Once you're there, you're using. That is a great example of how addiction works -- that abnormal instinct-thinking."

So, why would a celebrity expose themselves on "Celebrity Rehab with Dr. Drew" for all to see at perhaps the most vulnerable point in their lives?

"There are positive motivators for everybody," explains Dr. Drew. "You're going to be on a TV show, you're going to get paid, you're going to work on your recovery -- and if you're a recovery person and you're getting paid to work on that recovery, that's a pretty good deal."

Perhaps best known for his role on the syndicated radio show "Loveline" and the MTV show of the same name, Dr. Drew is a practicing MD at Huntington Hospital, a board certified addictionologist and medical director of the chemical dependency unit at Las Encinas Hospital in Pasadena, and a professor at KECK USC School of Medicine.