Sexy Becks hits Italy!

DAVID BECKHAM is stopping traffic, literally, in Milan, Italy, now that his sexy new ads for Emporio Armani Underwear have debuted on giant billboards there. The black and white photos, measuring about 310 square meters, launched at the intersection of via Cusani and via Broletto this weekend to promote Milan Men's Fashion Week. They'll debut in the U.S. next month.