Wednesday's star-studded Malawi charity bash with MADONNA, RIHANNA and pals was just the tip of GUCCI's glamorous events surrounding the opening of its new Fifth Avenue megastore today in New York. A short film celebrating the new, three-story red-and-gold designer mecca, called 'Behind the Lens: Gucci,' debuts on ShopVogue.TV, and this morning, DONALD TRUMP and Gucci execs will the cut the ribbon at the front doors of its new home in Trump Tower.

Among the goodies for sale in the mini-department store are not only clothes, but the limited-edition, red, white and blue Gucci Loves New York handbags and luggage, along with shoes and fine jewelry.