Tall drink of water MATTHEW McCONAUGHEY is the star of a new ad for designers DOLCE & GABBANA's new fragrance, "The One" for Men, and we have the steamy spot! Known for his toned bod, the tanned Texan wastes no time shedding his shirt in the ad for the fragrance collection, which includes after-shave, shower gel, deodorant and cologne. It lands in stores next month.