See the new shots here!

ET has a first look at the new face of Diamonair, BRIDGET MOYNAHAN.

The brand-new ad campaign reflects the celebrity jeweler's 40-year-old tradition, while giving a nod to iconic Hollywood glamour.

"Bridget was a natural choice for the campaign. Her beauty transcends time, evoking memories of Fellini films and paying tribute to Diamonair's history and revival," Streetwise Capital Partners CEO KAREEM SETHI told ET in a statement.

Noted as pioneers of the simulated diamond, Diamonair jewelry can be found at Saks Fifth Avenue.