Clooney says it's time for change.

As a spokes model for Omega Watches -- one of the Olympic partners for the Beijing games -- GEORGE CLOONEY is urging the company to speak out over China's foreign policy in Sudan.

"I have talked with Omega [about China] for over a year and will continue to talk to Omega," Clooney told the BBC. "I have and will go to the places I and China do business and ask for help."

The actor has made a very public cry for help about the crisis in Darfur, Sudan, where more than 200,000 people have been killed. Meanwhile, Beijing has continually resisted attempts to force Sudan to accept U.N. peacekeepers in Darfur.

Omega Watches, owned by the Swatch Group, have been the official timekeeper for the Olympics since 1932 -- including the boycotted games in 1980 and 1984. Chief executive NICK HAYEK acknowledged that they have had discussion about the issue with Clooney.

"We have full respect for his strong engagement in the fight for the good cause and share his opinion, especially concerning Darfur, and we are proud to work with a person who has such high ethical views," he told the BBC.

"It is our policy not to get involved in politics," he added, saying his company would speak directly with high-level contacts rather than address the issue publicly.