The end of Louis Vuitton on eBay?

Online retailer EBay was fined millions by a French court today for allowing the sale of counterfeit purses and legitimate designer perfumes on its Web site, Women's Wear Daily reports.

The landmark ruling was declared after LVMH Moet Hennessy Louis Vuitton, the parent company of sought-after designer brands such as Fendi, Givenchy, Marc Jacobs and, of course, Louis Vuitton, sued the auctioneer in a French court for "negligence," claiming it allowed knockoffs to be sold on its domain.

The two-year trial ended in a $63 million victory for the luxury retailers -- and a stern warning to EBay, which LVMH doesn't count as an "approved retailer."

WWD says the popular site was ordered to stop promoting both fake and legitimate designer goods by those labels, and to stop selling fragrances and cosmetics by LV, Christian Dior, Givenchy and Guerlain immediately, or face a fine of 50,000 euros, or about $79,000, a day.

Hundreds of LV items still appeared in EBay's user listings today. In a statement, the company said it would appeal the ruling: "Today's ruling is not about our fight against counterfeits; today's ruling is about an attempt by LVMH to protect uncompetitive commercial practices at the expense of consumer choice and the livelihood of law-abiding sellers that EBay empowers everyday. We will fight this ruling on their behalf.''