Call him Rast, William Rast.

Justin Timberlake definitely has the acting bug, and this time the 'Alpha Dog' is playing a 'Bonnie & Clyde'-style gangster for his denim label, William Rast. In a series of ads and short films to debut online later this month, Justin will play William Rast, a bad boy on the run from the cops with his sidekick Birdie (model Erin Wasson).

According to Women's Wear Daily, the couple will be outfitted head-to-toe in Rast denim and enjoy a few "make-out sessions" during their getaway. The movies will debut on williamrastmovie.com.