Meet Giorgio Armani's newest wanted man!

Hunky Josh Hartnett is the new face of "Emporio Armani: Diamonds for Men," the companion fragrance to the designer's women's scent, and we have your peek at the provocative new print ads! You can also check out the sexy TV commercial (where he doffs his shirt, ladies) here!

"Emporio Armani: Diamonds for Men" starts at $37.50 for 1 ounce and goes as high as $62. It's available in better department stores this September.