The baby bidding war is over! People trumps the competition for the first, hotly awaited photos of Brad Pitt and Angelina Jolie's twins. In a world exclusive, the first pic will be revealed this Sunday at People.com at 7 p.m. EDT, according to their website.

People scored the North American rights to the to the photos of newborns Knox Leon and Vivienne Marcheline. Hello! magazine nabbed the overseas rights. It was People magazine that published the first photos of Shiloh Nouvel, Angelina and Brad's first biological child.

The London Daily Mail is reporting that the price tag for the pics is a record $15 million dollars, but that number has not been confirmed by ET.

Getty Images co-founder and CEO, Jonathan Klein, confirms that the proceeds from the images, which they took, will go to charity.

"We are delighted that all proceeds from these stunning images will once again be donated entirely to charity. It is a privilege to use the power of our imagery to make a difference in the lives of many throughout the world through the Jolie-Pitt Foundation."

According to The New York Post, the photo shoot took place last weekend with the proud parents and their twins.