Is the ad too steamy for network TV?

Eva Mendes' new commercial for the Calvin Klein perfume "Secret Obsession" has been deemed so risque that U.S. television networks won't air it, says New York's Daily News.

The uncut ad, which contains a peek-a-boo flash of Eva's nipple as she writhes around topless on a bed, will titillate only on TVs abroad. A sanitized version will run in America on cable, says the Daily News.

"We believe the commercial is exceptional and hits the mark for Secret Obsession," Calvin Klein president and COO Tom Murry said, adding that the network ban is "not entirely a surprise for the U.S. market."